[Alcohol advertising in written mass media in Spain]. / Alcohol y publicidad en la prensa escrita en España.

BACKGROUND: Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006. METHODS: Annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). RESULTS: Media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). Alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. In this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. In brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. Young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. CONCLUSIONS: Alcohol publicity remains high in written mass media in Spain. By contrast few people received informative antidrug campaigns. Advertising was preferentially directed to young people.

Alcohol y publicidad en la prensa escrita en España / Alcohol advertising in written mass media in Spain

Introducción La publicidad del alcohol es un poderoso inductor para su consumo. Se analizó su publicidad en medios escritos en España durante el periodo 2002-2006, dedicando especial atención a la dirigida a los jóvenes. Métodos: Estudio transversal anual de anuncios insertados en los 41 medios escritos con mayor difusión (lectores medios: 10,1 millones). Resultados: Globalmente, un 29% de medios insertaron publicidad de cerveza y destilados (lectores medios: 2,9 millones, 29% de lectores totales). En oposición, sólo 4% insertaron campañas institucionales antidroga (lectores medios: 0,24 millones, 2,4% de los lectores totales). La publicidad de alcohol constituyó el 3,8% del global y el 8,6% de publicidad en medios que la permitieron. Ello significa que 3 de cada 10 lectores totales y 1 de cada 12 españoles > 15 años recibieron tal impacto publicitario. En el 33% de anuncios se incluyeron jóvenes y 3 de 6 medios orientados preferentemente a estos los permitieron. Conclusiones: La publicidad del alcohol es alta en medios escritos y dirigida de forma prominente a jóvenes. En contraste son escasas las campañas disuasorias antidroga

Background: Alcohol advertising is a powerful factor of incitation to consumption. We analyzed the alcohol advertising, especially that youth-focused, in written mass media in Spain during the period 2002-2006. Methods: Annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). Results: Media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). Alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. In this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. In brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. Young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. Conclusions: Alcohol publicity remains high in written mass media in Spain. By contrast few people received informative antidrug campaigns. Advertising was preferentially directed to young people

[European impact of Spanish Internal Medicine]. / Proyección europea de la Medicina Interna española.

OBJECTIVES: To evaluate the scientific contributions of spanish specialists in Internal Medicine in the Congresses of the European Federation of Internal Medicine (EFIM) during the period from 1997 to 2003. MATERIAL AND METHODS: Communications and posters from the books of abstracts of the last four EFIM meetings held in Maastricht (1997), Florence (1999), Edinburgh (2001) and Berlin (2003) were studied. The field of research was recorded and case reports were excluded. RESULTS: 1,616 scientific communications were taken in account. Two percent (31) were from countries outside Europe. Spain ranked first with 487 communications (30.1%), followed by Italy (11.9%), France (10.5%) and Portugal (10.2%). In Spain, Madrid, Galicia, Andalusia and Valencia were the regional communities with the most contributions. The main fields of research were cardiovascular diseases and infectious diseases-AIDS infections. CONCLUSIONS: The speciality of Internal Medicine in Spain is very active in terms of scientific contributions as judged by the number of communications to the european congresses.

Proyección europea de la Medicina Interna española / European impact of spanish Internal Medicine

Objetivo. Evaluar la contribución científica de la Medicina Interna española a los últimos 4 congresos de la European Federation of Internal Medicine (EFIM) en el período 1997-2003. Material y métodos. Análisis de las comunicaciones orales y pósters a partir de los Libros de Resúmenes de los Congresos de la EFIM celebrados en Maastricht (1997), Florencia (1999), Edimburgo (2001) y Berlín (2003). Se tabuló el campo de investigación y se excluyeron aquellas comunicaciones de uno o dos casos. Resultados. Se analizaron un total de 1.616 comunicaciones. El 2% (31 comunicaciones) procedieron de países extraeuropeos. España, con 487 comunicaciones (30,1%), fue el primer país comunicante, seguida de Italia (11,9%), Francia (10,5%) y Portugal (10,2%). En España, Madrid, Galicia, Andalucía y Valencia fueron las Comunidades con mayor número de comunicaciones. Los campos preferidos fueron la patología cardiovascular y enfermedades infecciosas-infección por virus de la inmunodeficiencia humana (VIH). Conclusiones. La Medicina Interna española es una disciplina muy dinámica a juzgar por las comunicaciones a los congresos europeos de su especialidad

Objectives. To evaluate the scientific contributions of spanish specialists in Internal Medicine in the Congresses of the European Federation of Internal Medicine (EFIM) during the period from 1997 to 2003. Material and methods. Communications and posters from the books of abstracts of the last four EFIM meetings held in Maastricht (1997), Florence (1999), Edinburgh (2001) and Berlin (2003) were studied. The field of research was recorded and case reports were excluded. Results. 1,616 scientific communications were taken in account. Two percent (31) were from countries outside Europe. Spain ranked first with 487 communications (30.1%), followed by Italy (11.9%), France (10.5%) and Portugal (10.2%). In Spain, Madrid, Galicia, Andalusia and Valencia were the regional communities with the most contributions. The main fields of research were cardiovascular diseases and infectious diseases-AIDS infections. Conclusions. The speciality of Internal Medicine in Spain is very active in terms of scientific contributions as judged by the number of communicatios to the european congresses